Why we need to focus on creativity

Organizations really need to focus on nurturing creativity in their people.

Our increasingly competitive economy is forcing companies to re-think their value propositions and business models. Consumers want well-designed products that are cool and that express their values. Unfortunately, many companies are ill-equipped to deliver.

Why?

Making hip, functional, and affordable products requires imaginative and highly skilled people.

  • Companies struggle to find and develop their creative talent.
  • Few recent graduates are prepared for the creative challenges posed by the new economy.

In short, we have a Creative Skills Gap.

For those who can address this gap, the benefits are enormous: profitable companies, self-actualized and successful workers, and a stronger economy.

Copyright Eric W. Stein. 2014. All rights reserved.

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