Organizations really need to focus on nurturing creativity in their people.
Our increasingly competitive economy is forcing companies to re-think their value propositions and business models. Consumers want well-designed products that are cool and that express their values. Unfortunately, many companies are ill-equipped to deliver.
Making hip, functional, and affordable products requires imaginative and highly skilled people.
- Companies struggle to find and develop their creative talent.
- Few recent graduates are prepared for the creative challenges posed by the new economy.
In short, we have a Creative Skills Gap.
For those who can address this gap, the benefits are enormous: profitable companies, self-actualized and successful workers, and a stronger economy.
Copyright Eric W. Stein. 2014. All rights reserved.